Product Leadership That Moves Your Team Forward
Fractional PM, product strategy, and hands-on execution for SaaS teams that want clarity, speed, and real results.
Who I Help
I work with SaaS teams who need to:
Ship faster and reduce friction
Improve onboarding and activation
Fix retention and adoption
Define clear product strategy
Align stakeholders and speed decision-making
Upgrade processes, research, and execution
Turn complexity into clarity
What I Do
Fractional Product Leadership
Your product partner on strategy, roadmapping, decision-making, and day-to-day product execution
Product Strategy & Growth Advisory
Clear positioning, pricing, activation, retention strategy, JTBD, growth loops, frameworks, & decision support.
UX/Research & Product Delivery
User research, workflows, requirements, specs, UX flows, onboarding, experiments, and cross-team alignment.
PM Coaching & Team Mentorship
Personalized, practical coaching for junior and senior product managers. Tailored 1:1 or team sessions.
How I Work
Diagnose
Rapid product audit, UX review, KPI analysis, team alignment.
What’s working, what’s blocking, what matters most.
01
Prioritize
Strategic roadmap, sequencing, experimentation plans, clear goals.
A plan built for momentum, not noise.
02
Deliver
Hands-on execution: specs, UX, research, writing, collaboration, and product delivery until impact is measurable.
03
Why It Works
Strategic + Hands-On
Not just advice - full execution. From research to specs to delivery.
User-Centric, Data-Informed
A blend of user psychology, behavior, UX, and numbers that drive decisions.
Clear Thinking in Complex Environments
I simplify chaos, align teams, and create focus where it’s missing.
20 Years Across Tech + Finance
A dual lens: product innovation + business fundamentals.
Wins
Onboarding Time-to-Value ↑
Redesigned onboarding for a SaaS platform, increasing activation and early engagement.
Pricing Strategy That Converts
Structured new tiering, usage limits, and upgrade logic that improved clarity and reduced churn.
Support Tickets ↓ 20%
Simplified UX, better modals, improved error states, and self-serve flows.
Cross-Team Alignment
Introduced documentation, processes, and workflows that increased shipping velocity.
About me
I’m Tanya, a Senior Product Manager with over 10 years of experience across tech, SaaS, and user psychology.
I help teams think clearly, move faster, and build products that users actually understand and adopt.
I combine product strategy, UX, behavior design, and operational execution to help teams reach clarity and momentum, without overcomplicating the work.
Coffee-fueled. Detail-focused. Obsessed with how people think and how products grow.
Velonova is where product meets clarity.
Let’s build real momentum.
If your team needs product leadership, strategic, practical, and hands-on, let’s talk.
Clients stories
Working with Tanya over the past year has been a huge asset to Ongage. She plays a key role in shaping complex product initiatives, from pricing and packaging to onboarding, permissions, and ux flows, always bringing clarity to highly nuanced problems.
Tanya has a rare ability to balance strategic thinking with hands-on execution, translating business and customer needs into clear, actionable product decisions that engineering and design can move on confidently.
Her deep understanding of SaaS products, strong ownership mindset, and thoughtful collaboration consistently elevate both the product and the team.
Shani Bar-Yefet, Head of Product
While leading the Customer Success Team at a startup with no product team, Tanya's mentorship was a game-changer.
Her expertise helped us establish essential product processes, streamline workflows, and align with best practices. Tanya's ability to simplify complex concepts and tailor advice to our needs was invaluable.
Thanks to her, we saw significant improvements in our product development and customer outcomes. I highly recommend Tanya for her exceptional knowledge and dedication.
Adielle Emilie Guenassia, CSM
Tanya was instrumental in MemoMate's early development, providing valuable insights that shaped both our product strategy and user experience.
Her understanding of balancing technological innovation with practical user needs helped us create a more intuitive platform for senior living communities. Her strategic guidance was important in refining our vision and improving our platform's accessibility.
Nir Halm, CEO
Optimizing Trial Conversions
Client Confidential / Industry Database Technology
Project Category SaaS Onboarding Optimization
GOAL
In-memory database provider experiences high drop-off rates during onboarding and needs to improve trial-to-paid conversion by creating a clearer, more streamlined user experience.
OBJECTIVE
Redesign the onboarding flow to reduce friction at critical points (cloud solution selection, payment), provide clear value demonstration, and create dual paths for different user intents (self-serve vs. demo requests).
STEPS
Analyzed current flow drop-off points (45% at cloud selection, 90% at payment), conducted competitor analysis of Redis, Google Memorystore, and Amazon ElastiCache, performed user interviews identifying key pain points, and designed simplified flow with "Create Database" and "Book Demo" options.
OUTCOMES
Replaced confusing popup with dedicated screen, simplified registration removing segmentation questions, added clear value propositions for each step, implemented GitHub sign-up option, and created clear next actions post-payment. Expected to reduce drop-off by 40-50% and improve trial activation rates significantly.
Tanya is an amazing mentor. She assisted me in setting up success metrics and provided valuable resources for further learning through certified cases.
She is knowledgeable, encouraging, and incredibly friendly, making her a very approachable mentor. I'm grateful for her guidance and support!
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