The company grew. The product got tangled.
There is a product and there are clients, but no single picture of what happens in it and what comes first.
A product review, then the work.
First we find what is not working and why. Then we fix it together.
Two entry points
A live product. Nobody holding it.
Developers get tasks in Slack, not a spec. Nobody tests before it goes live.
Most clients start with the review. After it, I know what to do on day one.
The path
- 30 minutes
The call
What made you look, and which stage fits. No prices yet.
- Days to weeks
The review
Screens, flows, UX, copy and pricing, mapped. You get one document with clear priorities.
- A decision
The fork
Someone can execute? The document is yours. Nobody can? We go on.
- Monthly
The partnership
One or two days a week inside the team: spec, UX, QA. Starting from the priorities.
Pricing
Product review and partnership
₪12,000–20,000
The review is where the partnership starts, and is not priced separately. A part-time product manager inside your team, one or two days a week. One active client at a time, starting within two weeks.
- Review: screen and user-flow mapping, UX review, benchmarking
- Specification and spec before development
- UX: flows, screens, copy
- QA before every release
- Requirements translation with the client
- Not managing the team, not a full-time role
What goes into the work
In the review
- A full map of screens and user flows.
- UX review and ordered recommendations.
- UI recommendations and design principles.
- Copy for key screens and messages.
- A pricing model recommendation.
- Benchmarking against market solutions.
Not included: execution.
In the partnership (fractional retainer)
- Specification and spec before developers start.
- UX: ongoing flows, screens and copy.
- QA before every release.
- Requirements translation with the client.
- Ongoing prioritisation of the backlog.
Not included: managing the team, development.
Case studies
Ongage
Product partnership · Email marketing platform · 18 months
What brought it
A platform built for enterprise, with no front door for a self-serve user. And a funnel reported in three systems that disagreed.
What was decided
Product-led onboarding end to end: user interviews, a competitor teardown, then specifications for the welcome flow, the wizard, domain connection and pricing, on one analytics spec.
Working with Tanya over the past year has been a huge asset to Ongage. She plays a key role in shaping complex product initiatives, from pricing and packaging to onboarding, permissions, and UX flows, always bringing clarity to highly nuanced problems. Tanya has a rare ability to balance strategic thinking with hands-on execution, translating business and customer needs into clear, actionable product decisions that engineering and design can move on confidently. Her deep understanding of SaaS products, strong ownership mindset, and thoughtful collaboration consistently elevate both the product and the team.
Relyon
Product review · Personal safety, B2B2C · 2026
What brought it
A safety app where nobody could tell if they were protected right now.
What was decided
A home screen as a command centre answering one question, a paywall with six states instead of two, and analytics that measure both.
From the blog
Questions and ending
Can we start with the partnership, without a review?
Yes, when it is clear what needs doing and there is simply nobody to do it. When it is not clear, the first two weeks of a partnership go into mapping anyway, and it is better done as a closed project with a deliverable.
And if we do not continue after the review?
That is a legitimate outcome, and usually what happens when the team can execute. The document and the priorities stay with you and work without me.
Why not hire a PM?
Hiring takes months and starts from zero. A review gives the picture within days to a few weeks, and the partnership fills the role meanwhile. When you do hire, the PM ramps up far faster.
How many clients at once?
One active partnership client at a time. Reviews can run in parallel, within reason.
30 min · on Zoom
Not sure which stage you are at? That is exactly the call.
Let's talkor by email tanya@velonova.io · LinkedIn