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Jul 2026Product Requirements Document: Template, Example, AIHow to write a product requirements document (PRD) your team will ship from: the 7-part structure, a copy-paste template, a real example, and the AI…
Jul 2026Fractional Product Manager Cost & Rates (2026 Guide)Real 2026 numbers: $100-250 per hour, $5K-10K monthly retainers, what you get at each tier, and when to hire fractional vs full-time. By a working…
Jun 20266 Lightweight AI Tools for Product ManagersPrioritization, PRDs, interviews, metrics, stakeholders, time: six lightweight AI tools a senior PM built after rebuilding the same spreadsheets for…
Jun 2026Leading Without the Title: PM Influence Without AuthorityWhat 12 years in exec rooms taught me about leading without authority as a PM, from Amazon's writing culture to Netflix's context-not-control.
Dec 2025The Invisible Flywheel, VelonovaNivoda quietly transformed one of the most traditional supply chains in the world... diamonds. This edition explores how a B2B marketplace turned…
Nov 2025Jobs to Be Done + Outcome-Driven Innovation, ExplainedThe JTBD mindset from a working PM: job statements, the milkshake lesson, and how Ulwick's Outcome-Driven Innovation turns theory into a roadmap.
Nov 2025The KJ Method: Affinity Diagrams That Tame 50+ IdeasWhat the KJ Method (affinity diagram) is, when to use it, and how a senior PM turns 50+ scattered ideas into themes your team can act on. Steps +…
Oct 2025Zapier Growth Strategy: How Templates Became an EngineHow Zapier turned integrations and templates into a compounding growth loop: programmatic SEO, PLG, and the flywheel behind millions of users.
Oct 2025Dark Patterns Examples: Inside Amazon's Iliad FlowInside Amazon Prime's Iliad Flow, the cancellation maze that cost $2.5B. A product manager's teardown of dark patterns and how to design cancel flows…
Sep 2025Via’s Journey, VelonovaWhat can a $5 shuttle, a failed rideshare, and a bold pivot teach us about product strategy? A deep dive into Via’s journey from consumer app to…
Sep 2025My Daily PM Tool Stack: Notion, Miro, GPT, PerplexityA senior product manager's real daily tool stack: Notion, Miro, ChatGPT, Perplexity and Canva, and the capture-shape-ship loop that ties them…
Jul 2025The IKEA Effect: Examples and How IKEA Profits From ItIKEA effect examples from cake mix to onboarding flows, and how IKEA built a business model where customer labor creates loyalty. A PM's field guide.
Apr 2025Tumblr History: The $1.1B Collapse and the ComebackTumblr went from a $1.1B Yahoo acquisition to a $3M fire sale. A product lens on Tumblr's history, why it failed, and the Gen Z revival behind its…
Dec 2024Miller's Law: The Magical Number Seven in Product DesignMiller's magical number seven is half myth. What working memory research really says (hint: 4 chunks) and how PMs should use chunking to cut…
Dec 2024Embedded BI Software, VelonovaExplore the embedded BI market, learn from real-life examples, and find the right solution to drive insights and enhance user experience.
Nov 2024AI for Product Management: From Excel to the AI StackWhat AI for product management actually changes, what Excel still does best, and when a tool migration is worth it. A senior PM's take on the…
Nov 2024Rebranding Japan Airline, VelonovaA strong brand identity is crucial. Is your brand's design relevant? Inspired by Japan Airlines, consider a rebrand. Ensure consistent messaging and…
Nov 2024The Product Palette, VelonovaWelcome to Product Palette 🎨 Join me, Tanya, as I share a decade of insights in tech and product management. From real-world strategies to creative…

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