OFFER 01
Premium landing page
₪6,000–10,000
- One page, one offer, one clear way to get in touch
- Specification and message before design
- Copy in Hebrew or English
- UX design and hand-written code
- Basic SEO and launch
You have a reputation. The site does not show it.
Specification, copy, UX and code, from one person.
I build landing pages, business sites and client portals in code, for independent experts and small firms. Specification, copy, UX and code from one person.
Let's talkSound familiar?
- There is a link you would rather not send.
- Clients searched for you on Google, and vanished.
- A warm referral cooled off after they saw the site.
- The site is on a template, and looks like everyone else.
- The reputation is in one place. The online presence is somewhere else.
Three or more? Worth a conversation.
Three scopes
OFFER 02
Focused business site
₪10,000–15,000
- Usually 3–5 pages, a simple structure
- Message and copy sharpened from your materials
- Specification, UX and hand-written code
- Basic SEO and launch
OFFER 03
Extended business site
₪18,000–28,000
- Usually up to 10 pages
- Deeper specification, message and copy
- More page types and user journeys
- Custom UX and code, not a template
- SEO, implementation and launch
Focused or extended is a question of scope: how deep the specification, the content and the experience go. Not of quality. The page count is a guide, and the proposal follows what the business needs.
All prices before VAT.
- 50%when we go ahead
- 50%at launch
- AFTER LAUNCH
Maintenance plan
₪250 per month
- Hosting, for every site I host
- Small content updates
- Monitoring, backups and security
- Fixes after launch
Portals and systems
When the business needs more than pages: a portal clients log into, an admin dashboard for the team, and a live picture of what is going on. It is a custom project, separate from the website packages. Built on Next.js and Supabase.
- Client portal: orders and subscriptions
- Admin dashboard for the team
- Live insights into what is going on
Priced after scoping: by the processes, permissions and integrations, not the page count.
Why not a template
VS TEMPLATE
A template gives you a site in a week that looks like the competitor who bought the same template.
Here, specification comes before design and design before code. So the site looks like you.
VS FIGMA ONLY
A designer hands over Figma, and a developer discovers what cannot be built on time and budget.
I design knowing the code. What you see on screen is what goes live.
Case studies
Itai Anghel
Films, lectures, press and podcasts: one correspondent's whole body of work, in English and Hebrew.
Tslil and Movement
Website, community and newsletter
Tslil Kleiman, a yoga and movement teacher
What brought it
A Wix site with no room to move in design or UX, and no clear job next to her social accounts.
What was decided
A coded site that starts from who she is: the monthly program at the centre, the community around it, and a MailerLite newsletter people join through free practices.
Roi Nimtzovich
Law office website
What brought it
An established practice with a reputation, and a site that did not reflect it.
What was decided
A focused business site: practice areas, who handles them, how to get in touch. No noise.
Golden Seam
Now part of Velonova
Reading and questions
CostHow Much Does a Website Cost for a Small Business? (2026)
AI SearchHow to Get ChatGPT to Recommend Your Business (2026)
ChoosingLanding Page vs Website: What Your Business Needs
Questions
Why specification before design?
A beautiful design of the wrong message costs the same as a beautiful design of the right one. The specification decides what is said, to whom, in what order. Design is shorter after it.
Why not WordPress?
WordPress works for sites someone maintains every week: plugins, updates, security. A clean coded site is faster, safer, and needs no routine care.
My field runs on relationships. Why a website?
Because even a warm referral passes through Google before the call. The site does not bring the client. It confirms a decision already made, or cools it.
Why more expensive than a freelancer?
One freelancer designs, another writes, a third codes, and you coordinate. Here one person is accountable for the result from start to production.
What happens after launch?
The first month of fixes is included. After that there are two options: the site stays with me on a maintenance plan at ₪250 a month, covering hosting, security, backups and small updates. Or the site moves to your own accounts, and you pay for hosting and run it yourself.
How much does a small business website cost?
A landing page with specification, copy, design and code: ₪6,000–10,000 over a few days. A focused business site, usually 3–5 pages: ₪10,000–15,000. An extended business site, usually up to 10 pages: ₪18,000–28,000 over a few weeks. A business portal or custom system is priced separately, after scoping. All prices before VAT, paid 50% when we agree to go ahead, after an initial brief, and 50% at launch, once the site is complete.
What is the difference between a focused and an extended site?
Scope, not quality. A focused site is usually 3–5 pages with a simple structure, its message and copy sharpened from your materials. An extended site is usually up to 10 pages, with deeper specification and more page types and user journeys. The page count is a guide, and the proposal follows what the business needs.
30 min · on Zoom
If your link is one you would rather not send, let us talk about it for 30 minutes.
Let's talk