Opening

VLN–002 / REV 01

You have a reputation. The site does not show it.

Specification, copy, UX and code, from one person.

I build landing pages, business sites and client portals in code, for independent experts and small firms. Specification, copy, UX and code from one person.

Let's talk

Sound familiar?

VLN–002 / REV 02
  • There is a link you would rather not send.
  • Clients searched for you on Google, and vanished.
  • A warm referral cooled off after they saw the site.
  • The site is on a template, and looks like everyone else.
  • The reputation is in one place. The online presence is somewhere else.

Three or more? Worth a conversation.

Three offers

VLN–002 / REV 03
OFFER 01

Premium landing page

₪6,000–10,000 A few weeks · before VAT
  • Specification and message before design
  • Copy in Hebrew or English
  • UX design and hand-written code
  • Basic SEO and launch
Let's talk
OFFER 02

Business site / portal

₪18,000–28,000 A few months · before VAT
  • Up to 10 pages
  • Specification, structure and content
  • Custom UX and code, not a template
  • SEO, two languages if needed, launch
Let's talk
OFFER 03

Maintenance plan

₪250per month Ongoing · before VAT
  • Small content updates
  • Monitoring, backups and security
  • Fixes after launch
Let's talk
All prices before VAT.50% deposit · 30% design approval · 20% launch

Portals and systems

VLN–002 / REV 04

When the business needs more than pages: a portal clients log into, an admin dashboard for the team, and a live picture of what is going on. Built on Next.js and Supabase.

YESClient portal: orders and subscriptions
YESAdmin dashboard for the team
YESLive insights into what is going on
STACKNext.js / Supabase

Why not a template

VLN–002 / REV 05
VS TEMPLATE

A template gives you a site in a week that looks like the competitor who bought the same template.

Here, specification comes before design and design before code. So the site looks like you.

VS FIGMA ONLY

A designer hands over Figma, and a developer discovers what cannot be built on time and budget.

I design knowing the code. What you see on screen is what goes live.

Case studies

VLN–002 / REV 06

Roi Nimtzovich

Law office website

CASE 01
What brought it

An established practice with a reputation, and a site that did not reflect it.

What was decided

A focused business site: practice areas, who handles them, how to get in touch. No noise.

Law office website
A walk through the site
Law office website
Homepage
Law office website
On mobile

The plumber in Texas

Website + blogs

CASE 02
What brought it

Fully booked by word of mouth, zero presence in local search.

What was decided

A coded site with blog posts answering the questions customers type into Google.

Hill Country Plumbing Pros website
A walk through the site
Hill Country Plumbing Pros website
Homepage
Hill Country Plumbing Pros website
On mobile

Reading and questions

VLN–002 / REV 07
All posts →

Questions

Why specification before design?+

A beautiful design of the wrong message costs the same as a beautiful design of the right one. The specification decides what is said, to whom, in what order. Design is shorter after it.

Why not WordPress?+

WordPress works for sites someone maintains every week: plugins, updates, security. A clean coded site is faster, safer, and needs no routine care.

My field runs on relationships. Why a website?+

Because even a warm referral passes through Google before the call. The site does not bring the client. It confirms a decision already made, or cools it.

Why more expensive than a freelancer?+

One freelancer designs, another writes, a third codes, and you coordinate. Here one person is accountable for the result from start to production.

What happens after launch?+

The first month of fixes is included. After that, a maintenance plan at ₪250 a month, or you take the code and run it yourself.

How much does a small business website cost?+

A landing page with specification, copy, design and code: ₪6,000–10,000 over a few weeks. A business site or portal of up to 10 pages: ₪18,000–28,000 over a few months. All prices before VAT, paid 50% up front, 30% on design approval and 20% at launch.

If your link is one you would rather not send, let us talk about it for 30 minutes.

Let's talk