I plan, design and build websites, products and software.
It all starts with coffee. I listen. Then I create.
Tanya Rofman
Scroll, the pen keeps going ↓
I listen.
- “nobody gets what we do”
- “our site doesn't feel like us”
- “the numbers don't agree”
- “I have an idea, I think”
- “we need someone to think with”
I think.
Curiosity is part of the work. Art, history, psychology and science help me see what others miss.
- art
- history
- psychology
- science
- nature
- technology
- writing
- design
I connect.
From your idea to live code, with no one in between.
I define. I plan. I design. I build.
Itai Anghel
Films, lectures, press and podcasts: one correspondent's whole body of work, in English and Hebrew.
Tslil and Movement
From a Wix template to a home that sounds like her: the monthly program, the community, the newsletter.
Roi Nimtzovich, Law Office
A practice with a long reputation, and finally a site that says so.
Product.
Relyon
- PRODUCT REVIEW
- MOBILE
- B2B2C
I reviewed the app end to end, flows, screens and copy, and rebuilt the home screen around one question: am I protected right now?
- 1. Sign up
- 2. Onboarding
- 3. Landing in the product
Ongage
- UX
- SELF-SERVE
- PLG
An enterprise platform with no front door. I designed the product-led one: sign up, a short onboarding, and landing inside the product ready to send, without talking to sales.
Product partnership / Fractional product →“Working with Tanya over the past year has been a huge asset to Ongage. She plays a key role in shaping complex product initiatives, from pricing and packaging to onboarding, permissions, and UX flows, always bringing clarity to highly nuanced problems. Tanya has a rare ability to balance strategic thinking with hands-on execution, translating business and customer needs into clear, actionable product decisions that engineering and design can move on confidently. Her deep understanding of SaaS products, strong ownership mindset, and thoughtful collaboration consistently elevate both the product and the team.”
Coffee With Tanya
Not a work blog, on purpose.
Every month I write about whatever caught my curiosity, from art to science. That curiosity goes into every site and product I build.
- art
- science
- history
- words
- #44 October 2026Woven wordsA park for a sound, a butterfly called Wingman, and 8,000 years of olive oil
- #43 September 2026Leaves that were yellow all alongThe hymnal behind the Post-it, the companies that chose not to grow, and why so many numbers start with 1. September in a cup.
- #42 August 2026The app that replaced my scrollingA cathedral in gigapixels, five places nobody is fighting over, and who pays when AI takes the job. August in a cup.
From the blog.
All the posts →
What I create.
- WebsitesThree sizes, from one page to a full site₪6,000–10,000Landing page₪10,000–15,000Focused business site₪18,000–28,000Extended business site
- ProductProduct review and product partnership₪12,000–20,000a month
- SoftwarePortals and systems built for how you workpriced after scoping
- Career mentorshipOne focused meeting, or the full sprint₪500for a 90-minute meeting₪2,200for a package of 5 meetings
Everything, with prices, is in the menuAll prices before VAT, except career mentorship, which includes VAT.
Let's meet.
Tanya Rofman · Velonova studio