Let's talk עב

Opening

VLN–001 / REV 01

From your idea to live code, with no one in between.

A website, product or system
your clients understand on their first visit.

ROLEProduct and technology partnerFORExperts, founders, founder-led companies

Where you are now

VLN–001 / REV 02
  • 01

    Your site is dated, and you are embarrassed to send the link.

    A site or landing page in code, from specification to launch.

    Websites
  • 02

    The business runs on spreadsheets, WhatsApp and manual forms.

    A portal or system in code, instead of a chain of files.

    Portals & systems
  • 03

    Features keep shipping, and which of them moves revenue is unclear.

    A full product diagnosis, followed by ongoing partnership if needed.

    Product management
  • 04

    You work in product, with nobody to think a decision through with.

    From PM to CPO: a focused advisory hour, or tools you can fill in today.

    Advisory & tools

How it works

VLN–001 / REV 03
Mapping and understanding01
FILTER
PROCESSPAINWHO
Intake
Quotes
Delivery
Collections
Who the client is, what they need to see, and how the process works today.
a clear picture
Decisions and UX02
FLOWS
v3
What gets built, what waits, and how it works screen by screen.
screens and decisions
Build to launch03
LIVE
Publish
Code, testing and going live. The same person from start to finish.
it goes live

What I am not

VLN–001 / REV 04
NOT 01Not a multi-layer marketing agency.
NOT 02Not a Wix or WordPress template factory.
NOT 03Not an AI consultant.
NOT 04Not catalogue e-commerce.

AI, for me, is a capability inside the solution. Not a service.

Who I am

VLN–001 / REV 05

I am Tanya Rofman.

Tanya Rofman
PRODUCTI managed product at startups. From the first spec to the screen that goes live.
BEFOREFinance. Where you learn to read the numbers before the story.
FOR YOUI read the screen and the numbers behind it. Product decisions tied to the business, not just the design.
WRITINGCoffee With Tanya, once a month. Curiosity, no agenda. Read it →

Working with Tanya over the past year has been a huge asset to Ongage. She plays a key role in shaping complex product initiatives, from pricing and packaging to onboarding, permissions, and UX flows, always bringing clarity to highly nuanced problems. Tanya has a rare ability to balance strategic thinking with hands-on execution, translating business and customer needs into clear, actionable product decisions that engineering and design can move on confidently. Her deep understanding of SaaS products, strong ownership mindset, and thoughtful collaboration consistently elevate both the product and the team.

Shani Bar-Yefet · Head of Product, Ongage

While leading the Customer Success Team at a startup with no product team, Tanya's mentorship was a game changer. Her expertise helped us establish essential product processes, streamline workflows, and align with best practices. Tanya's ability to simplify complex concepts and tailor advice to our needs was invaluable. Thanks to her, we saw significant improvements in our product development and customer outcomes.

Adielle Emilie Guenassia · Customer Success Manager

Offers

VLN–001 / REV 06
OfferPriceTimeIncluded
Landing page₪6,000–10,000WeeksSpecification, copy, design, code, launch
Business site / portal₪18,000–28,000MonthsUp to 10 pages, specification, UX, code, SEO
Product review₪12,000–15,000A week to a monthScreen mapping, UX review, copy, pricing model, benchmarking
Product partnership₪14,000–20,000 / monthMonthly, open-endedSpec, UX, QA, requirements translation. One active client.

All prices before VAT.

If one of the situations sounds familiar, that is enough for a call.

Let's talk