Diagnose → See it clearly.
UX audit, KPI review, user research. You get a full map of where the product loses people, and where the money leaks.
Fractional Product Leadership
Turning complexity into products people love.
For founders running product themselves, and product leaders stretched too thin. I embed in your team and own the work: research, PRDs, UX, delivery.
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Sound familiar?
You're the founder, and the default PM.
Every feature decision lands on your desk. Users are talked to when there's time, which is never. The roadmap lives in your head, and it's capping the product.
You're the Head of Product, doing three jobs.
You know exactly where the product needs to go. Strategy, stakeholders, board. What you don't have is hours: for the research, the PRDs, the follow-through that turns direction into shipped work.
Neither of you needs another full-time hire. You need senior hands, now.
How It Works
Inside your team, not advising from the sidelines.
Sometimes it's end-to-end delivery, sometimes it's the strategy itself. I step in where your team needs me, in your tools, and I own outcomes.
Prioritize → Decide what matters.
Roadmap, specs, trade-offs. A ranked plan with a rationale you can defend to anyone in the room.
Deliver → Ship the outcome.
PRDs, user stories, execution with your designers and developers. The work gets built, and the metric moves.
Clients
In real life: Ongage.
At Ongage, the Head of Product had the strategy covered and zero time for everything underneath it. So we split the work: he kept strategy and stakeholders, I took user research, PRDs, and feature delivery, embedded with the team.
"Tanya has a rare ability to balance strategic thinking with hands-on execution, translating business and customer needs into clear, actionable product decisions that engineering and design can move on confidently."
12+ years leading product across GenAI, video, social, and travel tech. Based in Tel Aviv, working remotely worldwide in English, Hebrew, and Russian.
12+
years in product
Hi, I'm
Tanya Rofman
I turn tech chaos into products people love.
20 years across tech, finance, SaaS, B2B, B2C, small startups and big organizations, 12 building products, 8 deep in finance. If people use it, I've probably broken it and fixed it. That's the gap I close: where the product stops making sense fast enough.
PM
✦ AI
Pricing
One engagement. Scaled to your product.
From $5,000 / month
Your embedded fractional product leader. Strategy, roadmapping, UX research, and delivery, scaled to what your product needs right now. Scale up or down as you grow.
Every engagement is documented as we go: findings, decisions, and recommendations in Figma, Notion, or Sheets. Nothing lives only in my head.
Book a free call
FAQ
Questions, answered.
What is a fractional product manager?
A fractional product manager is an experienced PM who works with your company part-time or on a retainer basis, giving you senior product leadership without the cost or commitment of a full-time hire. At Velonova, that means strategy, roadmapping, UX research, and execution embedded into your team.
How much does a fractional product manager cost?
Velonova's fractional product leadership starts at $5,000/month. This covers full product strategy and roadmap ownership, weekly sprints, UX research, user interviews, PRDs, and stakeholder alignment. PM coaching packages start from $700.
Who is Velonova for?
Velonova works with SaaS companies and startup teams that need senior product leadership but aren't ready for, or don't need, a full-time PM hire. Engagements range from early-stage startups to scaling B2B and B2C products.
What does a Velonova engagement look like?
Engagements follow three phases: Diagnose (UX audit, KPI review, user research), Prioritize (roadmap, specs, trade-offs), and Deliver (PRDs, execution, outcomes). Structured enough to scale, flexible enough to fit your team's reality.
Does Velonova work remotely?
Yes. Velonova works remotely with companies worldwide. Tanya Rofman is based in Tel Aviv, Israel, and has worked with teams across Europe, the US, and Israel.
Can Velonova help with UX research and user interviews?
Yes. UX research and user interview facilitation are a core part of the fractional PM engagement, including research planning, interview guides, synthesis, and translating findings into product decisions.
Does Velonova build websites?
Yes. Velonova builds story-driven websites, written with you and live in 2-4 weeks. Plans start at $89/month plus a one-time $890 setup fee, with SEO and GEO layers on the higher tiers. A one-time build with no subscription is available at $4,500. See examples at velonova.io/websites.
What does Velonova's PM mentorship include?
Velonova's PM mentorship is a five-session 1:1 program at ₪2,100 (about $700), built around your actual situation: job search, promotion, or a move into product. It includes WhatsApp and email access between sessions, async reviews of CVs, portfolios and PRDs, and templates from practice. Follow-up sessions after the program are ₪400 (about $130) each.
Tell me where the product stops making sense.
A free 30-minute call. We'll talk through your product and your actual challenge, and you'll leave with a clear first step, whether or not we work together.