Privacy Policy

1. Who We Are

Velonova is a fractional product management consultancy operated by Tanya Rofman. We provide product strategy, UX research, and execution services to SaaS teams and founders. Our website is velonova.io.

If you have any questions about this Privacy Policy, you can contact us at tanyarofman@gmail.com.

2. What Data We Collect

We collect the following types of information:

• Contact information: When you fill out our contact form or book a call, we collect your name and email address.
• Message content: Any message or inquiry you submit through our contact form.
• Usage analytics: Anonymized data about how visitors use our website, including pages visited, time spent, geographic region (country/city level), device type, and referring source. This data does not identify you personally.
• Newsletter subscriptions: If you subscribe to our newsletter, we collect your email address through our newsletter platform.

We do not collect payment information directly — payment processing is handled by third-party providers with their own privacy policies.

3. How We Use Your Data

We use the information we collect to:

• Respond to your inquiries and provide the consultancy services you have requested.
• Send our newsletter to subscribers who have opted in.
• Understand how visitors use our website so we can improve it.
• Communicate about upcoming engagements, invoices, or project updates.

We do not sell, rent, or share your personal information with third parties for their marketing purposes. We do not use your data for automated decision-making or profiling.

4. Cookies

Our website uses cookies and similar tracking technologies to enhance your browsing experience and gather analytics data. These include:

• Essential cookies: Required for basic website functionality.
• Analytics cookies: Used to collect anonymized information about how visitors interact with our site. These help us understand traffic patterns and improve our content.

You can control or disable cookies through your browser settings. Please note that disabling cookies may affect some functionality of the website.

5. Third-Party Tools

We use the following third-party services that may process data on our behalf:

• Ghost (velonova.ghost.io): Our blog and newsletter platform. Ghost collects email addresses for newsletter subscribers and may use cookies on the Ghost-hosted blog. See Ghost's privacy policy at ghost.org/privacy.
• Google Analytics: We use Google Analytics to understand website usage. Google Analytics collects anonymized usage data. You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on. See Google's privacy policy at policies.google.com/privacy.
• Google Calendar (Calendly-style booking): When you book a call via our scheduling link, Google processes the information you provide. See Google's privacy policy at policies.google.com/privacy.

Each third-party provider has their own privacy policy and we encourage you to review them.

6. Data Retention

We retain your personal information only for as long as necessary to fulfil the purposes outlined in this policy, or as required by law. Contact form submissions are retained for up to 2 years. Newsletter subscriber data is retained until you unsubscribe.

7. Your Rights

Depending on your location, you may have the following rights regarding your personal data:

• The right to access the personal data we hold about you.
• The right to correct inaccurate or incomplete information.
• The right to request deletion of your personal data.
• The right to withdraw consent where processing is based on consent.
• The right to object to certain processing activities.

To exercise any of these rights, please contact us at tanyarofman@gmail.com. We will respond within 30 days.

8. Security

We take reasonable technical and organisational measures to protect your personal information from unauthorised access, loss, or misuse. However, no transmission over the internet is completely secure, and we cannot guarantee absolute security.

9. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will update the "Last updated" date at the bottom of this page. We encourage you to review this policy periodically. Continued use of our website after changes constitutes acceptance of the updated policy.

10. Contact

If you have any questions, concerns, or requests related to this Privacy Policy or your personal data, please contact us at:

Tanya Rofman / Velonova
Email: tanyarofman@gmail.com
Website: velonova.io

Last updated: March 2026