Opening
VLN–011 / REV 01What a focused business site includes
A few pages, a simple structure, and no noise.
₪10,000–15,000 before VAT, by scope. Usually 3–5 pages: who you are, what you do, how working with you goes, and how to get in touch. Here is everything that goes in, phase by phase.
Who it fits
VLN–011 / REV 02- You have a few services or practice areas, and each needs a place of its own.
- Clients come through referrals, and check you on Google before they call.
- You have materials: texts, a deck or a profile. They need sharpening, not writing from scratch.
- You need a site that earns trust, with no complicated systems behind it.
Need just one offer? A premium landing page will do. Several audiences, events or a sign-up flow? An extended business site fits better.
What the price includes
VLN–011 / REV 03The work moves through five phases, in this order. This is what each one holds.
Specification
- A deep-dive meeting: what the business is, who it is for, and why clients choose you
- A site map: which pages, and the job of each one
- The action every page leads to
- A look at competitors and at the words your clients search for
Why it matters: A focused site works when every page knows its job. Skip this and you get beautiful pages that lead nowhere.
Message and copy
- Your message sharpened from your materials: existing texts, decks, a profile
- A headline for every page that says what is on it, in one line
- Copy in Hebrew or English, in your voice
- FAQs that answer what clients ask before they reach out
Why it matters: You know the business best. My job is to arrange it so a visitor quickly understands what you do, and why you.
UX design
- Designed from scratch around your existing brand, not a template
- One consistent language across pages: colour, type and components
- Mobile first, and Hebrew right to left done properly
- Simple navigation: from every page it is clear where to go next
Why it matters: The site looks like you, and nobody gets lost on the way.
Hand-written code
- Clean code written for this site, no site builder and no plugins
- Fast loading on every page
- A contact form, WhatsApp and a calendar link, as needed
- Built to accessibility principles, with an accessibility statement and a privacy policy
Why it matters: A clean coded site is faster, safer, and needs no routine care.
Basic SEO and launch
- A title and description for Google on every page
- Structured data (Schema) and a sitemap for Google
- A share card that looks right on WhatsApp and social
- If there is an old site: a redirect from every old address to the new one, so nothing Google already knows is lost
- Domain connection, an SSL certificate and Google Search Console
Why it matters: When someone searches for you by name, or for your service, this is the site that comes up.
What you get at the end
VLN–011 / REV 04After launch
VLN–011 / REV 05The first month of fixes is included in the price. After that there are two things to decide: where the site lives, and how its content gets changed.
Where the site lives
How content gets changed
What is not included
VLN–011 / REV 06Any of these can be added. We will talk it through on a call.
The three scopes side by side
VLN–011 / REV 07Three scopes, the same quality. The difference is how deep the specification, the content and the experience go.
| Topic | Premium landing page | Focused business site · This page | Extended business site |
|---|---|---|---|
| What it is | One page, one offer | Usually 3–5 pages, a simple structure | Usually up to 10 pages, several page types |
| Price | ₪6,000–10,000 | ₪10,000–15,000 | ₪18,000–28,000 |
| Time | A few days | By scope | A few weeks |
| Specification | The message, and the one action the page leads to | Message, site map and a job for every page | In depth: audiences, value ladder and user journeys |
| Copy | I write it, in Hebrew or English | Sharpened from your materials | Full message and copy for every journey |
| Connections | A contact form or WhatsApp | Form, WhatsApp and calendar | Forms, newsletter, calendar and payment links |
| SEO | Basic | Basic, plus moving from an old site | SEO on every page, implementation and moving from an old site |
| Fits | A launch, a campaign or a single offer | A business with a few clear services | A business with several audiences, events or a sign-up flow |
Price, payment and questions
VLN–011 / REV 08Questions
How much does a focused business site cost?+
A focused business site costs ₪10,000–15,000 before VAT, paid once. Usually 3–5 pages with a simple structure, including specification, message and copy sharpened from your materials, UX, hand-written code, basic SEO and launch. You pay 50% when we go ahead and 50% when the site goes live.
How long does it take?+
It depends on the scope and the materials, so there is no fixed time promise here. We set the schedule together after the specification, before design starts.
What if we have no texts ready?+
Raw materials are enough: a profile, a deck, or a recording of you talking about the business. I sharpen the message from those. If everything has to be written from scratch, we will talk about an extended site or an add-on.
What is the difference between a focused and an extended site?+
Scope, not quality. A focused site is usually 3–5 pages with a simple structure, its message and copy sharpened from your materials. An extended site is usually up to 10 pages, with deeper specification and more page types and user journeys. The page count is a guide, and the proposal follows what the business needs.
What happens after launch?+
The first month of fixes is included. After that there are two options: the site stays with me on a maintenance plan at ₪250 a month, covering hosting, security, backups and small updates. Or the site moves to your own accounts, and you pay for hosting and run it yourself.
How do we change content on the site?+
Two ways. Send me a request: small updates, such as a text, a photo, a date or a price, are included in maintenance, and bigger changes are priced separately. Or add an admin panel where you change texts, photos and repeating content such as events yourself. The admin panel is a paid add-on, priced by what needs managing.
Not sure which scope fits you? Let us work it out in 30 minutes.