Opening
VLN–010 / REV 01What a premium landing page includes
One page, one offer, one clear way to get in touch.
₪6,000–10,000 before VAT, over a few days. One page in code, built around a single offer: specification and message before design, copy I write, design and hand-written code, and basic SEO. Here is everything that goes in, phase by phase.
Who it fits
VLN–010 / REV 02- You have one clear offer: a service, a workshop, a launch or a campaign.
- You need one link to send on WhatsApp, on Instagram or in an ad.
- You have no site yet, and need something professional live quickly.
- You have a site, but this offer needs a page of its own.
Less of a fit if you have several services that each need their own page. Then a focused business site fits better.
What the price includes
VLN–010 / REV 03The work moves through five phases, in this order. This is what each one holds.
Specification and message
- A deep-dive meeting: what the offer is, who it is for, and what stops people from getting in touch
- A look at competitors and at the words your audience searches for
- A decision on the one action the page leads to: a call, a sign-up, WhatsApp or a purchase
- The page structure: the order of the sections, before any design starts
Why it matters: A beautiful design of the wrong message costs the same as a beautiful design of the right one. The specification decides what is said, to whom, and in what order.
Copy
- Every word on the page, in Hebrew or English
- A headline that says what you do and for whom, in one line
- Answers to the questions and doubts that come up before people reach out
- A clear call to action at every point on the page
Why it matters: Most pages fail on words, not design. A visitor should know within seconds whether this is for them.
UX design
- Designed from scratch around your existing brand, not a template
- Mobile first: most visits come from a phone
- Hebrew right to left done properly, or English
- Your logo, photos and materials worked in
Why it matters: The page looks like you, not like one more page on the template your competitors bought too.
Hand-written code
- Clean code written for this page, no site builder and no plugins
- Fast loading: compressed images and light code
- A contact form or a WhatsApp button, as decided in the specification
- Built to accessibility principles: contrast, keyboard navigation and alt text on images
Why it matters: A fast page loads before anyone gives up. And with no plugins there is nothing to update and nothing to break.
Basic SEO and launch
- A title and description for Google, and a proper heading structure
- Structured data (Schema) that search engines and AI engines read
- A share card that looks right on WhatsApp and social
- Domain connection, an SSL certificate and Google Search Console
Why it matters: So the page can be found on Google, looks right when it is shared, and can be read by engines like ChatGPT.
What you get at the end
VLN–010 / REV 04After launch
VLN–010 / REV 05The first month of fixes is included in the price. After that there are two things to decide: where the site lives, and how its content gets changed.
Where the site lives
How content gets changed
What is not included
VLN–010 / REV 06Any of these can be added. We will talk it through on a call.
The three scopes side by side
VLN–010 / REV 07Three scopes, the same quality. The difference is how deep the specification, the content and the experience go.
| Topic | Premium landing page · This page | Focused business site | Extended business site |
|---|---|---|---|
| What it is | One page, one offer | Usually 3–5 pages, a simple structure | Usually up to 10 pages, several page types |
| Price | ₪6,000–10,000 | ₪10,000–15,000 | ₪18,000–28,000 |
| Time | A few days | By scope | A few weeks |
| Specification | The message, and the one action the page leads to | Message, site map and a job for every page | In depth: audiences, value ladder and user journeys |
| Copy | I write it, in Hebrew or English | Sharpened from your materials | Full message and copy for every journey |
| Connections | A contact form or WhatsApp | Form, WhatsApp and calendar | Forms, newsletter, calendar and payment links |
| SEO | Basic | Basic, plus moving from an old site | SEO on every page, implementation and moving from an old site |
| Fits | A launch, a campaign or a single offer | A business with a few clear services | A business with several audiences, events or a sign-up flow |
Price, payment and questions
VLN–010 / REV 08Questions
How much does a landing page cost?+
A premium landing page costs ₪6,000–10,000 before VAT, paid once. The price covers specification and message, copy in Hebrew or English, UX design, hand-written code, basic SEO and launch. You pay 50% when we go ahead and 50% when the page goes live.
What decides where in the range it lands?+
How deep the specification and copy go, how long the page is and how many sections it has, and connections such as a sign-up form or a newsletter. The proposal is set after a first call, before any work starts.
How long does it take?+
A few days of work, from the moment the specification is settled and I have the materials. Most of the time depends on how quickly approvals and photos arrive.
What if we need a full site later?+
The page is built in code, so it can grow into a site without starting over. The specification and copy carry on with you.
What happens after launch?+
The first month of fixes is included. After that there are two options: the site stays with me on a maintenance plan at ₪250 a month, covering hosting, security, backups and small updates. Or the site moves to your own accounts, and you pay for hosting and run it yourself.
How do we change content on the site?+
Two ways. Send me a request: small updates, such as a text, a photo, a date or a price, are included in maintenance, and bigger changes are priced separately. Or add an admin panel where you change texts, photos and repeating content such as events yourself. The admin panel is a paid add-on, priced by what needs managing.
Not sure which scope fits you? Let us work it out in 30 minutes.