A fractional product manager who turns complexity into clarity.
Senior product leadership on a retainer: strategy, roadmaps, UX research, and specs your team can ship from. Embedded in your team, without the cost or commitment of a full-time hire.
The short version
What is a fractional product manager?
A fractional product manager is an experienced PM who leads your product part-time, on a retainer, instead of as a full-time hire. You get senior judgment, roadmap ownership, and execution scaled to what you actually need.
Same outcomes as a full-time head of product: a clear strategy, a roadmap people trust, research that settles arguments, and specs your team can build from. A fraction of the cost, and none of the long hiring cycle.
I am Tanya Rofman. Twelve years building products, twenty across tech and finance. I step in where the product stops making sense fast enough, and I make the next decision obvious.
What you get
An embedded PM, not an advisor on the sidelines.
I work inside your team and own outcomes, not slide decks. Every engagement includes:
Strategy and roadmap ownership
A product strategy tied to real goals, and a roadmap your team and stakeholders actually trust, not a wish list.
Sprints, prioritization, alignment
Weekly execution, prioritization that settles the argument, and stakeholders pulling in the same direction.
UX research and user interviews
Research planning, interview facilitation, and synthesis that turns what users say into what you build next.
PRDs, user stories, and specs
Documentation your engineers and designers can ship from, written to remove ambiguity, not add process.
How I work
Structured enough to scale, flexible enough to fit your team.
See it clearly
UX audit, KPI review, and user research. Where is the product losing people, and where is the money leaking?
Decide what matters
Roadmap, specs, and trade-offs. A ranked plan with a rationale you can defend to anyone in the room.
Ship the outcome
PRDs, execution, and follow-through. The work gets built, and the metric moves.
Who it's for
Built for teams that outgrew guesswork.
Pricing
Senior product leadership, without the full-time price tag.
Your embedded fractional product manager. Strategy, roadmapping, UX research, and execution, scaled to what your product needs right now.
Book a free callPrefer coaching over a retainer? Tailor-made PM mentorship starts at $700. Need the systems built too? See AI systems and websites.
Questions
Fractional product management, answered.
What is a fractional product manager?
A fractional product manager is an experienced PM who leads your product part-time, on a retainer, instead of as a full-time hire. You get senior judgment, roadmap ownership, and execution scaled to what you actually need: strategy, prioritization, UX research, and specs your team can ship from.
How much does a fractional product manager cost?
Velonova's fractional product leadership starts at $5,000 per month. That covers roadmap ownership, weekly sprints and prioritization, stakeholder alignment, UX research and user interviews, and PRDs and specs. It is a fraction of the cost of a full-time head of product.
Fractional product manager vs full-time PM, which do I need?
If your product needs senior direction but not 40 hours a week of it, a fractional product manager is the better fit. You get the strategy, roadmap, and execution of a full-time PM, scaled to your stage and budget, and you can scale the engagement up or down as you grow.
Is this the same as a fractional CPO or head of product?
They sit on the same spectrum. A fractional product manager or fractional head of product owns strategy, roadmap, and delivery for a product or team. A fractional CPO leans more executive: org design, product operating model, and board-level narrative. I work across the range and scope to what your stage needs.
Do you work remotely?
Yes. I work remotely with teams worldwide, in English, Hebrew, and Russian. I am based in Tel Aviv and have led product with teams across Europe, the US, and Israel.
Tell me where the product stops making sense.
Book a free 30-minute call. We will talk through your product and your actual challenge, and you will leave with a clear first step, whether or not we work together.