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Leading without the title, product leadership#15
Product StrategyPsychology
14 Jun 2026

Leading Without the Title

Product leadership is mostly leading without authority. What 12 years of exec rooms, Amazon's writing, and Netflix's "context, not control" taught me.

The Invisible Flywheel#14
MarketplaceCase StudyProduct Strategy
04 Dec 2025

The Invisible Flywheel

Nivoda quietly transformed one of the most traditional supply chains in the world, diamonds. A deep dive into marketplace design and network effects.

The JTBD Mindset#13
FrameworksProduct StrategyUX
23 Nov 2025

The JTBD Mindset: Stop Building, Start Solving

What do successful products really have in common? They help users make progress. This edition unpacks Jobs-to-be-Done thinking.

The KJ Method#12
FrameworksUXProduct Strategy
09 Nov 2025

The KJ Method, Affinity Diagram

When you have 50+ ideas swirling and no clear path forward, the K-J Method (Affinity Diagram) helps you find the signal in the noise.

Zapier's Loop of Growth#11
GrowthSaaSCase Study
31 Oct 2025

Zapier's Loop of Growth

What if your product could sell itself? Zapier's Template Library shows how no-code workflows and smart product loops drive viral adoption.

Amazon's Cancel Trap#10
UXPsychologyCase Study
05 Oct 2025

Amazon's Cancel Trap

What can a $2.5B settlement, 35M frustrated customers, and a cancellation maze teach us about product ethics and dark patterns?

Via's Journey#09
Case StudyProduct StrategyGrowth
15 Sep 2025

Via's Journey

What can a $5 shuttle, a failed rideshare, and a bold pivot teach us about product strategy and timing? A deep dive.

My Daily Toolbox#08
AI & ToolsSaaSFrameworks
04 Sep 2025

My Daily Toolbox

Running my own business means juggling product strategy, content, and client work. From Notion and Miro to AI, my full stack.

The IKEA Effect#07
PsychologyCase StudyUX
29 Jul 2025

The "IKEA" Effect

What can a maze, a flat-pack, and a bit of DIY teach us about great product strategy and user attachment to things they helped create?

Tumblr Story#06
Case StudyProduct StrategyBranding
08 Apr 2025

Tumblr Story

Tumblr's fall and revival offers key lessons for product managers. From Yahoo's billion-dollar misstep to what survives brand death.

Magical Number Seven#05
FrameworksPsychologyUX
18 Dec 2024

Magical Number Seven

Seven is more than a number. Across cultures it symbolizes harmony, structure, and clarity. In product design, it's a cognitive law.

Embedded BI Software#04
SaaSAI & ToolsCase Study
02 Dec 2024

Embedded BI Software

Explore the embedded BI market, learn from real-life examples, and find the right solution to drive data-informed decisions inside your product.

From Excel to AI#03
AI & ToolsFrameworksProduct Strategy
26 Nov 2024

From Excel to AI

Product management tools evolve constantly. From Excel's enduring reign to AI-native workflows, are your tools still serving your needs?

Rebranding Japan Airline#02
BrandingCase StudyUX
19 Nov 2024

Rebranding Japan Airline

A strong brand identity is crucial. Is your brand's design still relevant? Inspired by Japan Airlines, rethinking what brand means in digital products.

Welcome to Product Palette#01
Product StrategyFrameworksAI & Tools
13 Nov 2024

Welcome to Product Palette

Join me, Tanya, as I share a decade of insights in tech and product management. Where UX, strategy, and business models meet.