#14The Invisible Flywheel
Nivoda quietly transformed one of the most traditional supply chains in the world — diamonds. A deep dive into marketplace design and network effects.
#13The JTBD Mindset: Stop Building, Start Solving
What do successful products really have in common? They help users make progress. This edition unpacks Jobs-to-be-Done thinking.
#12The KJ Method — Affinity Diagram
When you have 50+ ideas swirling and no clear path forward, the K-J Method (Affinity Diagram) helps you find the signal in the noise.
#11Zapier's Loop of Growth
What if your product could sell itself? Zapier's Template Library shows how no-code workflows and smart product loops drive viral adoption.
#10Amazon's Cancel Trap
What can a $2.5B settlement, 35M frustrated customers, and a cancellation maze teach us about product ethics and dark patterns?
#09Via's Journey
What can a $5 shuttle, a failed rideshare, and a bold pivot teach us about product strategy and timing? A deep dive.
#08My Daily Toolbox
Running my own business means juggling product strategy, content, and client work. From Notion and Miro to AI — my full stack.
#07The "IKEA" Effect
What can a maze, a flat-pack, and a bit of DIY teach us about great product strategy and user attachment to things they helped create?
#06Tumblr Story
Tumblr's fall and revival offers key lessons for product managers. From Yahoo's billion-dollar misstep to what survives brand death.
#05Magical Number Seven
Seven is more than a number. Across cultures it symbolizes harmony, structure, and clarity. In product design, it's a cognitive law.
#04Embedded BI Software
Explore the embedded BI market, learn from real-life examples, and find the right solution to drive data-informed decisions inside your product.
#03From Excel to AI
Product management tools evolve constantly. From Excel's enduring reign to AI-native workflows — are your tools still serving your needs?
#02Rebranding Japan Airline
A strong brand identity is crucial. Is your brand's design still relevant? Inspired by Japan Airlines, rethinking what brand means in digital products.
#01Welcome to Product Palette
Join me, Tanya, as I share a decade of insights in tech and product management. Where UX, strategy, and business models meet.