Velonova Blog

Real stories. Practical
product lessons.

Where UX, business models, and strategy meet — turning real stories into lessons you can apply tomorrow.

#14
Marketplace Design04 Dec 2025

The Invisible Flywheel

Nivoda quietly transformed one of the most traditional supply chains in the world — diamonds. A deep dive into marketplace design and network effects.

#13
Product Strategy23 Nov 2025

The JTBD Mindset: Stop Building, Start Solving

What do successful products really have in common? They help users make progress. This edition unpacks Jobs-to-be-Done thinking.

#12
Product Management09 Nov 2025

The KJ Method — Affinity Diagram

When you have 50+ ideas swirling and no clear path forward, the K-J Method (Affinity Diagram) helps you find the signal in the noise.

#11
Growth31 Oct 2025

Zapier's Loop of Growth

What if your product could sell itself? Zapier's Template Library shows how no-code workflows and smart product loops drive viral adoption.

#10
Product Strategy05 Oct 2025

Amazon's Cancel Trap

What can a $2.5B settlement, 35M frustrated customers, and a cancellation maze teach us about product ethics and dark patterns?

#09
Product Strategy15 Sep 2025

Via's Journey

What can a $5 shuttle, a failed rideshare, and a bold pivot teach us about product strategy and timing? A deep dive.

#08
Productivity04 Sep 2025

My Daily Toolbox

Running my own business means juggling product strategy, content, and client work. From Notion and Miro to AI — my full stack.

#07
Product Strategy29 Jul 2025

The "IKEA" Effect

What can a maze, a flat-pack, and a bit of DIY teach us about great product strategy and user attachment to things they helped create?

#06
Product Strategy08 Apr 2025

Tumblr Story

Tumblr's fall and revival offers key lessons for product managers. From Yahoo's billion-dollar misstep to what survives brand death.

#05
Product Management18 Dec 2024

Magical Number Seven

Seven is more than a number. Across cultures it symbolizes harmony, structure, and clarity. In product design, it's a cognitive law.

#04
Product Strategy02 Dec 2024

Embedded BI Software

Explore the embedded BI market, learn from real-life examples, and find the right solution to drive data-informed decisions inside your product.

#03
Productivity26 Nov 2024

From Excel to AI

Product management tools evolve constantly. From Excel's enduring reign to AI-native workflows — are your tools still serving your needs?

#02
Design19 Nov 2024

Rebranding Japan Airline

A strong brand identity is crucial. Is your brand's design still relevant? Inspired by Japan Airlines, rethinking what brand means in digital products.

#01
Product Management13 Nov 2024

Welcome to Product Palette

Join me, Tanya, as I share a decade of insights in tech and product management. Where UX, strategy, and business models meet.