#24Do You Really Need a Website, or Is Instagram Enough?
Instagram builds audience, not findability, and AI assistants literally cannot read your feed. The honest split.
#23Is a Website Subscription Worth It?
The ownership question pay-monthly providers dodge, answered honestly, plus the five-question Cancel Test.
#22What a Small Business Website Really Costs in 2026
Every cost guide says "it depends". Real numbers instead: build, maintenance, redesign, and the prices I charge.
#21SEO vs GEO: What Small Business Owners Actually Need to Know
One gets you ranked, the other gets you quoted, and why GEO should mostly not be a monthly bill.
#20How to Get ChatGPT to Recommend Your Business
No, you can't pay for it. How AI assistants choose who to recommend, plus the 5-minute visibility check.
#19Landing Page or Full Website? What Your Business Actually Needs in 2026
The vendor-neutral answer, with real prices and the part nobody tells you about Google and AI search.
#18How to Write a PRD That Your Team Will Actually Ship From
The 7-part structure, a copy-paste template, a worked example, and how to write a PRD with AI.
#17Fractional Product Manager: What It Does, What It Costs, and When to Hire One
What a fractional product manager actually does, what it costs, and when to hire one. A senior PM's honest guide to the model, minus the hype.
#16The Six Tools I Got Tired of Rebuilding
Six tiny tools from twelve years of product pain: time, prioritization, metrics, stakeholders, interviews, and PRDs. Where each came from, who it's for.
#15Leading Without the Title
Product leadership is mostly leading without authority. What 12 years of exec rooms, Amazon's writing, and Netflix's "context, not control" taught me.
#14The Invisible Flywheel
Nivoda quietly transformed one of the most traditional supply chains in the world, diamonds. A deep dive into marketplace design and network effects.
#13The JTBD Mindset: Stop Building, Start Solving
What do successful products really have in common? They help users make progress. This edition unpacks Jobs-to-be-Done thinking.
#12The KJ Method, Affinity Diagram
When you have 50+ ideas swirling and no clear path forward, the K-J Method (Affinity Diagram) helps you find the signal in the noise.
#11Zapier's Loop of Growth
What if your product could sell itself? Zapier's Template Library shows how no-code workflows and smart product loops drive viral adoption.
#10Amazon's Cancel Trap
What can a $2.5B settlement, 35M frustrated customers, and a cancellation maze teach us about product ethics and dark patterns?
#09Via's Journey
What can a $5 shuttle, a failed rideshare, and a bold pivot teach us about product strategy and timing? A deep dive.
#08My Daily Toolbox
Running my own business means juggling product strategy, content, and client work. From Notion and Miro to AI, my full stack.
#07The "IKEA" Effect
What can a maze, a flat-pack, and a bit of DIY teach us about great product strategy and user attachment to things they helped create?
#06Tumblr Story
Tumblr's fall and revival offers key lessons for product managers. From Yahoo's billion-dollar misstep to what survives brand death.
#05Magical Number Seven
Seven is more than a number. Across cultures it symbolizes harmony, structure, and clarity. In product design, it's a cognitive law.
#04Embedded BI Software
Explore the embedded BI market, learn from real-life examples, and find the right solution to drive data-informed decisions inside your product.
#03From Excel to AI
Product management tools evolve constantly. From Excel's enduring reign to AI-native workflows, are your tools still serving your needs?
#02Rebranding Japan Airline
A strong brand identity is crucial. Is your brand's design still relevant? Inspired by Japan Airlines, rethinking what brand means in digital products.
#01Welcome to Product Palette
Join me, Tanya, as I share a decade of insights in tech and product management. Where UX, strategy, and business models meet.